To be a bridge between the physical and digital worlds; brands and new markets.

COSHOWROOM was born in 2019, created by Joaco Tomassone, an entrepreneur, and Fran Rey Petit, an expert in retail with a background in brand development, inspired by a vision:

"The future of fashion will not depend on size, but on talent, authenticity, the connection between online and physical worlds, and the ability to generate communities beyond geographical boundaries."

From the beginning we had a clear purpose: to be a bridge.
A bridge between brands and markets, between Latin America and Europe, between the physical and digital channels, between those who create with purpose and those who seek to consume with meaning.

What began as a small space in Buenos Aires was transformed, thanks to Josefina Segura and Malaki Helou, into an international platform that empowers independent brands to showcase themselves, grow, and scale in new markets.

Every step is guided by the same idea: to give visibility to talent that usually goes unnoticed, and to demonstrate that fashion can be aspirational while still remaining human.

Today, with a presence in Madrid —Justicia and Salamanca— and in Argentina —Recoleta, Belgrano, San Isidro—, COSHOWROOM is consolidating itself as a phygital ecosystem where brands share space, community and values.

Our model combines curation, data, smart retail, and brand storytelling to connect the physical and digital worlds and transform every store into a living experience.

Joining COSHOWROOM means entering a network where brands support, learn from, and empower each other.
It's about being part of a new generation of retail that doesn't compete on price, but on purpose.
A community that celebrates independent design, collaboration, and the value of doing things right.

Because when brands connect, great things happen.
And that, exactly, is what we make possible every day.